LMI Careers Podcast

The big media players are all investing time, creativity and money into podcasting. It's an agile way of telling stories, communicating and engaging. The Sounds app, Spotify and Apple podcasts all have huge uptake in podcasts.

Being part of a podcast, especially like this, demonstrates a USP.

Podcasting shows you to be a dynamic and progressive company that embraces a medium where personality can shine through.

It can deliver the character of the business to new and existing customers, suppliers and potential employees.

Unlike other media, it is an active and not passive listen; listeners are deeply involved with a podcast - they have chosen to listen and subscribe and it talks directly to them. It can be astutely targeted and the focused demographic of The Careers Podcasts speaks to GCSE / A level students and undergraduates / graduates too.

A podcast says that you are an innovator who delivers information, opinion and value in a way that engages conversationally.

The key platforms where a podcast are consumed are Apple Podcasts, Google Podcasts, Spotify, Acast and many others. With subscription from your users, you get loyalty and a direct line into them without the connotations of spam / junk email and mail.

It makes sure you cut through much of the marketing white noise that's out there and you're seen as an innovator and thought leader. A podcast is a chance to "own" an area of expertise and advice / guidance.

Podcasting cross promotes beautifully with social media posts. Clips and quotes can be built into Twitter / Facebook / Insta activity for a really joined up approach.

With podcast apps on mobile, you're able to get to your audience quickly and effectively and build a relationship with them that is exclusive to your brand.

About LMI

Leadership Management International (LMI) is one of the world’s oldest and most successful people development organisations having worked with more than two million managers and leaders across eighty countries over the last sixty years.

Many of the world’s best-known brands have utilised LMI programmes in the development of their staff.

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Making of a Champion

One of the long-held principles of LMI is that the most important element of any leadership development is Personal Leadership. A leader must learn to lead themselves well in order to effectively lead others.

The earlier people can develop Personal Leadership qualities and habits, the better. To this end, LMI created the Making of a Champion programme – a ten-module course that is having a transformative impact on the lives of thousands of young people across the world.

The ten Making of a Champion modules are:

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  • 01_green

    Desire

    Where motivation begins

  • 02_green

    Potential

    Using your talents to the full

  • 03_green

    Personal goals

    Dreams with a purpose

  • 04_green

    Dedication

    Paying the price

  • 05_green

    Work

    Preparation for success

  • 06_green

    Determination

    The refusal to quit

  • 07_green

    Courage

    Confidence to face every challenge

  • 08_green

    Concentration & visualisation

    Tools for building self-belief

  • 09_green

    Perspective

    Putting the proper value on winning

  • 10_green

    Winning attitudes

    The quest for your best

Making of a Champion Workshop

In addition, LMI run the Making of a Champion Foundations Workshop as a free-to-access 90-minute session for all young people. This session introduces LMI’s ‘Four Foundations’, some important ideas around dreams and personal goals as well as the ‘Three Crucial Questions’:

  • What do you love doing?
  • What are you good at?
  • What do you care about?

It is these questions that clearly establish the link between personal leadership development for young people and the Careers Podcast.

The podcast is a vehicle by which many thousands of young people can be helped to think seriously about their own unique talents and interests and align these with potential career paths.

The Careers Podcast combines useful and inspiring personal development with practical insight into a whole variety of career opportunities, explained first-hand by those who are currently in that role.

We believe this is the most accessible resource of its kind for helping young people understand more about the richness of career opportunities that exist for them whilst also equipping with the means to achieve at the level of their potential in order to enter their chosen career.

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The partnership opportunity

In order to maximise the positive impact on young people through the Careers Podcast, we are looking for partners: employers who are passionate about developing young peoples’ potential through the provision of fantastic employment (and work experience) opportunities and would like to educate young people about what it’s like to work in their business.

Requirements

  • Sponsor one, or more, episodes of the podcast at a cost of £500.
  • Provide at least one member of staff for a job-role interview that highlights the work they do and what it’s like to work in the industry and their particular role.
  • Provide a 15 second audio advertisement to be played twice during the podcast episode.

Benefits

  • A one-year listing on the LMI UK website as one of our Making of a Champion partners, committed to investing in the development of young people.
  • Positioning and profile amongst the listeners as an organisation keen to engage with young people
  • Embed the podcast on your own website and share through your social media channels.
  • Potential access to a highly motivated talent pool of young people who understand the need for important life-skills such as hard work, good communication and positive attitudes, to succeed in their chosen career.

Please direct all enquiries to: Nick Howes, LMI UK Managing Director [email protected] 0800 116 4749